Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process. In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself. How does all this work?
It’s actually very simple, although not without a great deal of nuance that can determine the success of such endeavors. No stones are left unturned when you get your hands on this now. You will become a complete expert on this in no time at all.