Many rookie Facebook marketers have a one-time, big time mindset. They've heard of how awesome Facebook traffic is so they put together some hard-earned, precious capital to run an ad campaign. If the campaign doesn't work out according to their expectations, they're too quick to pull the plug and quit FB ads altogether.
Just because things aren't working out, it doesn't mean that you have to pull the plug on the whole thing. You can stop certain campaigns and start new ones and operate with the same budget. You can make modifications of your existing campaigns. Click Here to Access The “Modern Facebook Marketing” PLR eBook!
Failing Like a Huge Train Wreck
Have you ever seen a slow-motion train wreck? It's quite sad because it's all too predictable, but you can't turn your head and look the other way.
You want to know what's coming next. You know, at the back of your head, what exactly is going to happen, but it's so slow, so massive, that you just can't help but look.
Your Facebook marketing campaign can proceed the same way. You know that the campaign is failing, but you can't quite put your finger on the cause, so you just go through the motions like a deer with its eyes caught in headlights.
Why not choose to learn how to fail quickly?
Since you're not going to make 100% of your shots, learn to live with this fact and move on.
Learn to fail quickly using a tiny budget. This way, you can run many different experiments. Even though the vast majority of them are failures, that's okay. You only spent a fairly small amount of money figuring out winning ads.
Please understand the nature of the 10 mistakes above. Imagine yourself being in situations where these mistakes are likely to take place.
Learn how to spot them well in advance. Prepare for your Plan B, should you find yourself committing these mistakes.
There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.
It's a good idea, if you want to save a lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors.
Starting Off Paid Campaigns with a Bang
Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing
Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.
Starting a Paid Campaign with an Immature Page
If your page is very new or there's really not that much engagement yet, you might want to hold off on a paid campaign. You simply don't have enough target audience profiling information to base a successful paid campaign on.
Using Mass Content Posters with Discovery Tools
Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.
Don't do that. You're not doing your brand any favors when you do that. All you're really doing is you're spamming. It’s only a matter of time until you get banned!
Promoting Direct Affiliate Links or Direct Sales Page Links
There's an old saying, "You can lead a horse to water, but you can't make it drink." By the same token, you can get a lot of people on Facebook to click on your links, but don't expect them to convert once they go to that affiliate sales page or your own direct sales page.
Why won’t people buy? After all, they did click on your ad, right? Answer: they haven't been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake.
Whatever the case, you still did not get a sale!
Posting direct links is not the way to go.
You have to build confidence. You have to build trust first.
Pulling Random Content and Curating Them Based Solely on Keywords
You can't be lazy and just set Facebook publication tools up to just pull any and all content from Facebook that has something to do with your keywords and then just blast them out. You’re just spamming when you do that.
You have to be very deliberate and careful regarding the kind of content, whether curated or not, that you will associate with your brand. Click Here to Access The “Modern Facebook Marketing” PLR eBook! Are you looking for ebooks you could resell or give away for free? Visit us at: